George W. Dudley is an internationally noted behavioral scientist. Reviewers applauded
his first book, The Psychology of Sales Call Reluctance (co-authored with Shannon
L. Goodson), as “a landmark….the definitive work on the subject.” His multi-nation
psychological studies continue to capture the attention of scholars and media worldwide.
Dudley has Bachelor’s and Master’s of Science degrees in research psychology and
lectures in several nations each year. He lives near Dallas, Texas, with his wife,
scientist Carol A. Dudley.
Shannon L. Goodson has specialized in the influence of inhibitions on the business-building
activities of sales and non-sales professionals since 1978. Her studies of issues
specific to women in management and sales have been presented at scientific assemblies
as varied as the Society of Applied Multivariate Research, The Society for Industrial
and Organizational Psychology (SIOP) and the European Congress of Cognitive Behavioral
Psychology. She is co-author of the international bestseller, The Psychology of Sales
Call Reluctance, which is nearing sales of one million copies. Goodson studied psychology
at The University of Texas and Lamar University where she earned a Master’s of Science
degree in Psychology.
Trelitha R. Bryant is VP, Field Testing and Research, at the corporate office of
Behavioral Sciences Research Press in Dallas, Texas. For ten years, she has served
as a research analyst at Behavioral Sciences, completing hundreds of research projects
and constructing statistical models studying the influence of sales call reluctance
on the effectiveness of clientele-building. At present, Bryant directs the world's
largest database on sales call reluctance. Mrs. Bryant has a Bachelor of Science
degree in Mathematics from Creighton University, in Nebraska and has completed post-graduate
coursework at Southern Methodist University.