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Psychology of Sales Call Reluctance

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George W. Dudley is an internationally noted behavioral scientist. Reviewers applauded his first book, The Psychology of Sales Call Reluctance (co-authored with Shannon L. Goodson), as “a landmark….the definitive work on the subject.” His multi-nation psychological studies continue to capture the attention of scholars and media worldwide. Dudley has Bachelor’s and Master’s of Science degrees in research psychology and lectures in several nations each year. He lives near Dallas, Texas, with his wife, scientist Carol A. Dudley.


Shannon L. Goodson has specialized in the influence of inhibitions on the business-building activities of sales and non-sales professionals since 1978.  Her studies of issues specific to women in management and sales have been presented at scientific assemblies as varied as the Society of Applied Multivariate Research, The Society for Industrial and Organizational Psychology (SIOP) and the European Congress of Cognitive Behavioral Psychology. She is co-author of the international bestseller, The Psychology of Sales Call Reluctance, which is nearing sales of one million copies. Goodson studied psychology at The University of Texas and Lamar University where she earned a Master’s of Science degree in Psychology.

Trelitha R. Bryant is VP, Field Testing and Research, at the corporate office of Behavioral Sciences Research Press in Dallas, Texas. For ten years, she has served as a research analyst at Behavioral Sciences, completing hundreds of research projects and constructing statistical models studying the influence of sales call reluctance on the effectiveness of clientele-building. At present, Bryant directs the world's largest database on sales call reluctance. Mrs. Bryant has a Bachelor of Science degree in Mathematics from Creighton University, in Nebraska and has completed post-graduate coursework at Southern Methodist University.